Pinning down an average overall fill rate is very challenging as there are multiple factors that effect this metric. Fill rate is dependent on aspects like price floors, traffic quality, sovrn’s placement within your ad stack, ad viewability, content quality, buying seasonality, and much more. Our main optimization goal is to calculate the appropriate price floor and fill rate ratio to get you the highest overall yield.
The Arts and Entertainment fill rates that you are seeing within your Meridian account are reading 0% due to data delays. These are not accurate metrics and will be backfilled over the next few days. If you would like help optimizing your account, we would love to take a look! Feel free to reach out to us directly at email@example.com.