So in my quest to find out what it means to win as a publisher, I wrote this post on the Sovrn blog. In a nutshell, header bidding a win, Viewability not so much. I’ve asked a number of questions that are much more strategic than tactical. It’s definitely harder to answer some of these types of questions, but very important not only for your company, your department but yourself and your career aspirations.
Do you feel ad operations is recognized within your organization as a department that can contribute strategically to the future of the company or are you just a cost center? If you’ve helped change the perception of what ad ops can do, please share.