We’ve been noticing some odd trends with all of our programmatic partners, which show that our iOS traffic is actually worth significantly less than our android traffic even pre-dating the iOS 11 update. Has anyone else experienced this?
We also have recently noticed that our % of iOS users who have ‘storage IDs’ (identifying information that usually yields higher CPMs) actually increased rather than decreased following the iOS 11 update. However, this % is till only roughly 4% of inventory. Has anyone else experienced this either? Any insights would be greatly appreciated!