OpsX in DC last month certainly whetted my appetite. It was very interesting to see learn about issues affecting other publishers in the digital sphere. I am especially intrigued to learn more about what we can do to minimize invalid traffic. Looking forward to Ops next month.
I especially enjoyed hearing about NPR’s Brand Soundscapes and Smartbrief’s video in email newsletters. As these are both areas where we are looking to expand and innovate, it was very insightful to hear about their strategies, processes and issues encountered.
It was interesting to learn more about Programmatic and how this way of ad buying is empowered by technology, processes and people.