Ask your header bidding, ad quality and viewability questions the week of March 20-23 to Jan van der Crabben, CEO of Ancient History Encyclopedia. Jan will be answering your questions throughout this time.
“We’ve abandoned the waterfall completely and we’re doing 100% header bidding with great success. OnScroll, Sovrn’s in-view ads, work really well for us (see this case study). You can also ask me questions about switching over to SSL, how to secure your site against hackers and how to speed up your site.” - Jan van der Crabben
I am the Founder and CEO of Ancient History Encyclopedia, a non-profit company whose mission is to improve history education worldwide by creating the most complete, freely accessible and reliable history resource in the world. I’m neither a professional coder nor a pure businessperson, but through my varied background I have managed to combine both technology, business, and a love of history to create the world’s most-read history encyclopedia.
Much of my time is spent improving and optimizing our advertising revenue. Like most publishers, we started with AdSense and then transitioned into a waterfall setup… my worst nightmare! Waterfalls require constant maintenance and guesswork, which makes them rather unpredictable in the long term. It’s also easy to lose out on revenue when trying out a new ad network. Then came header bidding, which is the solution! There’s still tweaking involved, but far less and there’s no chance of losing revenue by adding a new network.
I also work a lot with SEO, online marketing, and I designed our website’s subscription service: Advertising revenue is very seasonal, so we added a subscription service to buffer the seasonality with a constant revenue stream. It’s not making as much as ads, but it does provide a good buffer during the summer months, where ads are down.
Something interesting about me:
I founded my first web company when I was 16, studied journalism at university, followed by a successful career of over ten years in game design, only to return to starting a business.
Where to connect:
Reminder! If you want to post questions, then you need to Sign Up for Sovrn Community.
Note: This is the actual AMA thread! Please place your questions in the thread below for Jan.