How will DFP's transition to downloaded impressions impact you?



Hopefully you were aware of this: Google is changing how it is counting impressions. They will move from counting impressions on ad server decision to counting impressions on download. This will reduce the amount of impressions you serve (that are counted). Have any of you calculated the impact on impressions for your sites? Have any of you calculated the revenue impact? Finally, do you agree with this change?

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