How important is viewability for you?

viewability

#1

Viewability has become a hot topic recently.

Buyers are demanding it, the IAB now has viewability thresholds for ads and ad networks are starting to offer in-view ads. Along with CPM’s, Yield and Fill, viewable metrics are now analyzed in the performance mix of an ad strategy.

How important is viewability for you?
How are you adding in-view ads into your cross-platform ad strategy?