Gross vs. Net – How Publishers may be Losing Revenue in PreBid


#1

Do you know how each of your header bidding demand sources are treating their fees? Is it possible you could be giving impressions to the lower bidder? Read more


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#2

This is a good point! One of my header bidder partners displays all their metrics before their fees are deducted, which is generally unlike everyone else I work with. I use Sovrn’s Header Complete wrapper and I was happy to see that for this partner, there was an option to enter in the % rev split between partner and publisher, so I am using that. :slight_smile:

One question I have thought of is how are currencies dealt with for header bidding and specifically with Sovrn’s wrapper? My DFP is in CDN funds (and I am unable to change this), but Sovrn and all my other partners are in USD. Is this taken into account? If/when the exchange rate between the two currencies widens, this would seem to potentially have a significant impact. Thanks!


#3

It would be awesome to post all known header bidder partners rev splits/adjustments here as a repository for new members without having to hunt down and ask questions to partners who may/may not answer fully.

OpenX is generally 0.85 / 1.00 if I am not mistaken.

Thanks to all who share! :sunglasses: