Disabling AdSense on an Ad Unit Level


I recently had a publisher reach out with an issue they were having with their pop-up ad unit. The reason being that while she had been pleased with AdSense’s performance since enabling it to compete for remnant inventory, the pop-up unit was specifically meant for house ads that promoted the business, and having AdSense ads show up in these placements was off-putting.

We discovered that there is indeed a way to disable AdSense on an ad unit level, simply by overriding the setting from within the Inventory>Ad Units tab in DFP.

Once this setting has been adjusted, only line items explicitly targeting this unit will be able to serve.

Are there any aspects of DFP that are driving you crazy? Let us know!


This is Awesome! Thanks for sharing!