Did You Miss: Viewability, Engagement, ads.txt, Net Neutrality, TAG, Smart Contracts and more


What Is Your Viewability Strategy?

Viewability and reload ads have been around for a while, but bringing engagement into the mix is a new concept for advertisers and publishers alike. Learn about Viewable Engagement Time (VET) and how it captures viewability and engagement.

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Found this article helpful for anyone interested in in-banner video ads in the new year.

Also, this is an interesting resource tracking the uptake of ads.txt.

Very much looking forward to seeing how a lot of these developments will move into 2018!