Building trust & promoting transparency are two of Sovrn’s main priorities. That is why we are so excited to be named as one of the most trustworthy programmatic sellers in Pixalate’s 2017 Global Seller Trust Indexes.
Industry Trends & Updates
Sovrn is the first ‘Support’ Certified Company under IAB UK Gold Standard.
In the UK, display advertising continues to be the largest driver of digital publisher revenue, with subscriptions revenue also seeing considerable uplift in the AOP’s latest survey.
Google has released Exchange Bidding and Sovrn is a partner.
The Guardian’s U.S. Mobile Innovation Lab is wrapping up, but not before releasing it’s developments for other publishers to use. There are some great resources, mobile hacks, and even free script on GitHub.
Apple has rolled out privacy features ahead of GDPR. As part of the software upgrade to last week’s release of iOS 11.3, an icon now appears on devices to show if the customer’s data is being used by applications. Publishers take note!
According to Parse.ly, Google has accounted for more referral traffic than Facebook since mid-2017 and publishers are being urged to get back into SEO, and fast. Here are some great publisher tips.
Community & Support
What are the most important metrics you track? Join the discussion!