Sovrn continues to do all it can to fight fraud and we’ve just been verified by the JICWEBS Anti-ad fraud initiative for our commitment to make advertising appear in brand reputable places.
Someone may be pretending to be you on the exchanges and making a lot of money doing so. The FT did some investigating and here are the results. We can’t emphasize it strongly enough: implement ads.txt.
Sites integrating e-commerce content are not new, but this article about what Future is doing is insightful. “We’re moving away from ‘here are the five best watches’ to ‘here’s how you can get the most out of this experience,’” said Sullivan. “It’s an interesting shift in consumer behavior to want to buy more experiences.” Consider this as you integrate e-commerce opportunities into your site.