As widely predicted, today (Dec. 14) the FCC voted to end support for net neutrality. But the fight to save net neutrality continues onward, with a strategy outlined on the website Battle for the Net.
If you’re still curious what the fuss is all about, the BBC produced a great video that outlines the argument over net neutrality and how these changes may affect you.
Note that Sovrn fully supports net neutrality, because the alternative, writes CEO Walter Knapp, is that “money and influence will become more important than quality, expertise, and a passion for producing unique, innovative and inspiring content.”
Is your ‘risky’ content impacting your overall revenue? Probably. See the impact that brand safety solutions used by buyers can have on your content.
Redirects impact everyone. Learn why the problem is so pervasive.
Sovrn user alenhoff brought up concerns about whitelisting back in March, asking: “What does this mean for small publishers that aren’t big enough to get on the whitelist?” In light of this recent ExchangeWire article, whitelisting it’s still an issue — one that can affect buyers as well as publishers. What do you think?
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