Should publishers care about net neutrality? Absolutely. “Net neutrality allows independent publishers who are experts in their field and passionate about their subject area to create high quality niche content that can be accessed equally by all,” writes Sovrn CEO Walter Knapp. “If the 2015 regulations are reversed, a powerful few will be able to take control over how people consume, share and converse online. This is deeply concerning for the future of free speech.”
What is supply path optimization (SPO)? And how does it work for publishers? Watch this video to learn more.
Viewability is important, but is the future actually more about measuring engagement and time-in-view? To learn more, read this discussion between Admonsters’ Gavin Dunaway and Sovrn’s Andy Evans.
Reddit’s about to launch its first major redesign in a decade. Read how this is aimed at increasing users…and attracting advertisers.
Ads.txt is all about transparency. If you don’t have an ads.txt file, read our ads.txt FAQ, which explains what it is and why it’s so important. We also offer guidance on correct formatting and placement of your ads.txt file.
One of our publishers brought this issue to our attention. If you’re a Sovrn publisher who also has a DFP account, and you’re running Prebid, ADX may be winning impressions at a CPM lower than the winning bid from Prebid. See the fix we found, and please chime in if you’ve had a similiar experience, or have any insights to share!
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If you are having publishing issues, please email our support team: firstname.lastname@example.org.