Just moving 30 second spots from TV to digital often negatively impacts the user experience. As Facebook looks to shorter videos ads, hopefully the rest of the industry follows suit.
We previously mentioned Apple’s change to the Safari Browser. Here is the IAB’s take on how all the parties in ad tech should respond.
By now, it’s safe to assume that voice activated computers will be a part of the future. How will people access your content through Alexis or Google Home? The Financial Times is already thinking about it.
Programmatic is not just about the automation of sales but the “automation of processes” – sales still plays an important part in digital advertising. Here’s what how to think about sales as buyers shift more budget to programmatic channels. You can rest assured that Sovrn’s NYC and London teams are working hard on the same direct sale process for our publishers.
And to round things off, Sovrn were a finalist at the DigiDay Awards Europe for Viewable Engagement Time.
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What did we miss that would benefit the rest of the community?