This week saw multiple articles about publishers looking to subscription models for additional revenue. Not a solution for everyone, but exclusive content only available to your most loyal audience may be in your future.
The IAB US launched an extensive guide to video that covers a lot of ground.
Another industry term to learn: supply path optimization. Learn how buyers are changing how they buy programmatically and it’s potential impact on publishers.
What did we miss that would benefit the rest of the community?