A reminder for those going to DMEXCO: Schedule a meeting with us and follow our tips to make the most of your time at the event.
We’ve followed up to last week’s discussion about assessing partners with a blog post outlining three things you should do based on feedback we got from some of our top publishers.
This week saw multiple articles about publishers looking to subscription models for additional revenue. Not a solution for everyone, but exclusive content only available to your most loyal audience may be in your future.
The IAB US launched an extensive guide to video that covers a lot of ground.
Another industry term to learn: supply path optimization. Learn how buyers are changing how they buy programmatically and it’s potential impact on publishers.
Ads.txt is important, but according to this survey, not enough publishers are adopting it. If you need help, here’s our guide to ads.txt implementation.
What did we miss that would benefit the rest of the community?