Sovrn CMO Andy Evans offers publishing and advertising predictions for next year. “2018 will continue to deliver opportunity,” he says. “The ongoing conversations around viewability and brand safety are not going away, but initiatives like ads.txt, the coalition for better ads, and organizations like DigiTrust are all helping to drive things in the right direction.” Basically, it’s a “giant step toward maturity.”
Only 35% of consumers intend to be in a physical store on Black Friday this year. This means there’s is a huge opportunity for online publishers to capitalize on ecommerce revenue. Check out this Cheddar video report to learn more.
Google’s Chrome browser has some upcoming changes you should know about. Starting in early 2018, Google is taking action against websites and/or ads that redirect you against your will.
Sovrn is attending the 614 Group’s Brand Safety Summit in New York City this Thursday (Nov. 16), and we’re leading an afternoon session on “Leveraging a Brand Safety KPI for Sales.” If you’re attending the summit, come say hello!
INAP and Sovrn have expanded their cloud-hosting relationship to the “strategically important” Silicon Valley region.
If you’re still confused about ads.txt, don’t fret — just check out our ads.txt FAQ that explains what it is and outlines correct formatting and placement.
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